Targeted Job Advertisements

Traditional job ads deliver three blocks of information about the company, what the role involves and how to apply. Nowhere in these advertisements (other than the salary) do they answer the potential candidates’ principal question-“What’s in it for me?” This question is one of the driving motivators for GenY, yet 99% of organisations are not recognising that times have changed. Gone are the days when you could “sell” a role based on the light at the end of the tunnel. Now, if you want the best candidates, you have to show the light at the beginning.

Using the information from the role benchmarking process, Peoplogica develops Targeted Job Advertisements that tell the potential candidate what the role will offer them and what attributes are required to be a top performer. The results from these enhanced job advertisements are impressive, generally delivering between three and six times the number of quality